Barr rolls out the Crimbo Juice

Barr Soft Drinks is hoping Santa brings a seasonal sales boost this festive season, as it launches limited-edition Irn-Bru Crimbo Juice.

Available in outers of 12 x 500ml and 6 x 2-litre plain and price-marked packs (99p and £1.39 respectively), Irn-Bru Crimbo Juice offers a ‘Spiced Ginger’ festive flavour – regular Irn-Bru with hints of ginger, clove and cinnamon.

The Scotland-only launch is supported with a wide-ranging consumer PR and social media programme. POS kits are available to retailers.

“In the last year, limited-edition flavours have added almost £190m to the soft drinks category and we are confident that Irn-Bru Crimbo Juice will add excitement to the soft drinks fixture and incremental retailers sales during the festive period,” said Adrian Troy, Marketing Director at Barr Soft Drinks.

For trade enquiries, retailers should call 01204 664 295.