Mondelez International’s fastest-growing biscuit brand, Mikado, has rolled out its latest variant: Mikado Dark Intense.
Available now, the new product combines the standard Mikado biscuit with melted cocoa, layered with 70% dark chocolate and sprinkled with a hint of salt.
Research during product development saw 89% of consumers claiming that they wanted to try the recipe and it was within the top 40 for purchase intent.
Katie Dade, Brand Manager at Mondelez, said: “Mikado has flourished since we launched it in the UK in 2009 and is now worth £7.3 million.
“Premium and dark chocolate are the fastest growing segments in chocolate and, coupled with positive consumer testing and marketing support throughout 2018, we believe this launch will help retailers drive incremental biscuit sales.”
The French pack shot shown is not a mistake, SLR has been assured, and will roll out this side of the English Channel.
