Imperial Tobacco launches ignite app

Smartphone running Imperial Tobacco's ignite app

Imperial Tobacco has launched an app for its trade partner programme, ignite.

Available now on iOS devices, the app’s interface will enable ignite’s 15,000-strong membership to access their accounts on the move. They can keep an eye on their points balance and level status, redeem points vouchers for a selection of rewards, check out the latest Imperial brands, monitor how their stores are performing and more.

Sophie Hogg, Head of Cluster Sales & Marketing Operations at Imperial Tobacco said: “Retailers are extremely busy people, and we recognised that when developing the ignite app. With their input, we’ve developed a solution that’s intuitive yet fully-featured. Simply sign in with your existing username and password and you’re ready to go – wherever, whenever.

“The ignite app allows retailers keep up to date with the latest news, information and training opportunities and, most importantly, helps ensure their stores perform at maximum efficiency.”

Retailers who download the app will also receive 100 free ignite points, which will be issued by their Imperial Tobacco representative.

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