Golden Wonder has introduced three new price‑marked products as it extends its new look across its PMP snack lineup.
The new additions focus on well‑established flavours that continue to drive demand in the category:
- Oinks £1 PMP – a bacon‑flavoured line now offered in a sharing format (available now);
- Saucers Sour Cream & Onion £1 PMP – returning due to shopper demand (available now);
- Bikers Cheese & Onion 35p PMP – a new non‑HFSS line joining the multi‑buy impulse range with its 35p/2 for 60p mechanic (available from April).
Price‑marked packs remain a major contributor in convenience, where they account for 81% of snack sales. Impulse PMPs make up 26% of the market, while sharing PMPs (£1+) represent more than half of total snack sales. Golden Wonder’s sharing PMPs are outperforming the wider category, growing at +24.2% compared with +0.4% for the market.
Matt Smith, Marketing Director for Tayto Group, said: “Golden Wonder’s growth comes from focusing on what consumers and retailers want – great tasting, great value snacks. Whilst trendy flavours may attract headlines, consumers continue to prefer their snacks with classic flavours such as cheese & onion, bacon, BBQ and sour cream & onion. In tough times, consumers seek comfort in familiar flavours.”
