Launched to coincide with the start of a million diets, KP Snacks has kicked-off the New Year with a nationwide poster campaign to support Hula Hoops Puft.
The campaign represents an investment of more than £1m in the brand. It runs across the UK until 23 February.
Kevin McNair, Marketing Director at KP Snacks, commented: “As the New Year is a time when shoppers are looking to make healthier choices, this investment is designed to drive sales and help retailers capitalise on healthy snacking trends.”
With 72 calories per pack, Hula Hoops Puft is part of the 32-strong range of KP Snacks under 100 calorie portfolio that also includes popchips, Pom-Bear, Skips and Space Raiders.
