Mondelez has launched a new summertime promotion – Cadbury Mini Eggs on Holiday – which gives consumers the chance to instantly win one of over 5,000 prizes.
Promotional packs feature only yellow Cadbury Mini Eggs, which are apparently the nation’s favourite. Up for grabs via in-pack vouchers are four luxury tailor-made holidays worth up to £6,000, along with 5,000 summer goodies, including Bluetooth speakers, beach bags and sunglasses.
The limited-edition packs are available now and will be supported by in-store activity throughout the summer.
Laura Halton, Brand Executive at Cadbury, said: “As chocolate candy shell sales peak in the summer months and we see consumers looking for alternative treats, we believe Cadbury Mini Eggs on Holiday provides a great opportunity to drive the category.”
Cracking the standard ovum-related pun, Halton added: “What’s more, consumers have been calling for all-yellow egg packs so it’s egg-cellent that we can offer them this special sunshine inspired treat during the summer.”
Cadbury Mini Eggs on Holiday (90g, RSP £1.20) is available now in cases of 24.