Highland Spring feels surge of fruitiness

Highland Spring sparkling water range

Highland Spring is asking consumers to “feel a surge of sparkling fruitiness” with the launch of its new Flavoured Sparkling Water range.

The range is made using Scottish sparkling water, with the flavours of fruits and herbs, and naturally sweetened with apple juice. Three flavours are available, all with fewer than 35 calories a can:

  • Pear & Elderflower
  • Blackberry, Plum & Hibiscus
  • Rhubarb & Ginger

Individual 330ml sleek cans (RSP £1.15) will be available from April. Multipacks of 4 x 330ml (RSP £3.25) will roll out at the same time in the Pear & Elderflower and Blackberry, Plum & Hibiscus variants.

The launch will be supported by a comprehensive marketing campaign featuring national advertising, social media, PR, digital and in-store activity.

Carol Saunders, Head of Marketing at Highland Spring, said: “Thanks to a vast amount of consumer research and product testing, we are absolutely confident that our new Highland Spring Flavoured Sparkling Waters will meet the shoppers’ need for a fuller, more-adventurous, flavour profile, with all the credibility of a well-established brand.”