JTI names new Reduced Risk boss

Gemma Bateman
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JTI has appointed Gemma Bateson to the position of Head of Reduced Risk Products.

Bateson started working for the company in 2010, managing one of its global key accounts. She continued her career as a General Manager and Director for JTI Worldwide Duty Free’s Middle East, Africa and UK sectors, before moving to her most recent role as Corporate Affairs and Communications Director for Worldwide Duty Free.

Prior to JTI, she was a Sales Rep at BAT and then a National Sales Manager at Mondelez International (formally Kraft Foods), where she continued her experience in a hands-on retailer facing role. Bateson now has 15 years of sales and category management experience and takes up her new post as Nick Geens leaves the UK to lead the JTI Turkish division as Marketing Director.

Gemma Bateson, Head of Reduced Risk Products JTI UK commented: “I am delighted to be leading the reduced-risk products business and working with the talented UK team. This is a hugely exciting category for us as a business and for our retail partners, providing significant growth potential as the category continues to grow in popularity. I hope to bring a different perspective using my prior experience and look forward to working with JTI colleagues and retailers to embed our heated tobacco offering (Ploom) across the UK.”

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