Fife brothers notch up third store

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Brothers Asmat and Usman Saleem have opened their third site in Fife, launching a new premium-branded Costcutter in Kelty.

The brothers, who opened their first Costcutter in Kelty more than 20 years ago, also own a third store in Lochgelly.

The new store features 7.5 metres of chilled food, 2.5 metres of fresh produce, a bakery, food-to-go, an off-licence and Costa Coffee.

Costcutter Kelty’s owner, Asmat Saleem said: “We’ve got to really know the local community over the past 20 years and saw creating this new Costcutter store as a fantastic opportunity to draw in a new customer base.  Working with John and the team at Costcutter Supermarkets Group, we were able to tap into their vast experience and latest research to ensure we maximise sales from every square foot of the store.”

John Roberts, Costcutter Business Development Manager, added: “The Saleem’s premium new store will truly offer a first class service and offering, meeting customers’ needs.  Offering a strong range of fresh and chilled produce is increasingly important to ensuring the store becomes the go-to retailer for convenience and quality and this is reflected in the dominance we’ve given to these categories and the local suppliers that the Saleem’s will be working with.”

As part of the launch, the store will be taking part in Costcutter Supermarkets Group’s Local Pride campaign to support local initiatives, with funds raised in the store going to Kelty Hearts junior football team.