The Scottish Grocers’ Federations’ Healthy Living Programme has celebrated reaching over 50,000 pupils across the country since launching its Welby Breakfast initiative in 2017.
The milestone was marked this morning at Coylton Primary School in Ayrshire, where pupils took part in a special Welby Breakfast event. The initiative connects young people with their local convenience store retailers, showing how these stores can offer a variety of healthier food options. Each breakfast session is fun, interactive, and designed to help children understand the importance of starting the day with a nutritious meal.
To celebrate the achievement, seven pupils from Coylton Primary joined the HLP team to mark the 50,000th breakfast. The event highlights the Programme’s ongoing commitment to supporting healthy eating habits and helping young people develop the energy and focus they need to learn and thrive.
Every Welby Breakfast includes an educational pack that pupils take home, encouraging continued learning about nutrition and healthy choices beyond the classroom.
Kathryn Neil, Programme Director of the Healthy Living Programme, said: “This is a huge milestone for the HLP team. Providing 50,000 breakfasts to children across Scotland is something we’re incredibly proud of. None of this would have been possible without the fantastic support of retailers, symbol groups, and wholesalers who make every event possible.
“The healthy eating message is so important, and for HLP to help create stronger links between retailers and their communities is vital. By enabling local stores to positively influence their customers’ shopping habits, we’re helping to build a foundation for healthier families across Scotland.”
With 50,000 breakfasts served and counting, the SGF Healthy Living Programme, fully funded by the Scottish Government for the past 21 years, is on a mission to reach new communities, inspire healthier habits, and show how local retailers can play a leading role in shaping a healthier Scotland.
If you’d like to hear more about how the healthy breakfast project works, then you can read about Scottish Local Retailer’s visit to Arkleston Primary School in Renfrew where Spar retailer Saleem Sadiq and his team treated pupils to a delicious healthy breakfast earlier this year.
