Coca-Cola Europacific Partners (CCEP) is helping shoppers get into Christmas with a new on-pack promotion offering the chance to win a trip to Sweden’s Icehotel, alongside thousands of seasonal prizes.
Running until 31 December, the promotion runs across select packs of Coca-Cola Original Taste and Coca-Cola Zero Sugar in 500ml (price-marked and non-price-marked), 1.25-litre, 1.75-litre and 2-litre bottles, as well as multipacks of 330ml cans (8, 24 and 30-packs). Shoppers can enter by scanning QR codes on promotional packs to access the Coca-Cola app.
Eight lucky winners will enjoy a three-night trip for two to the heart of Swedish Lapland – home to the Icehotel, rebuilt each year from ice harvested from the frozen Torne River.
The prize includes a welcome ice drink on arrival, a three-course meal celebrating regional delicacies, a private snowmobile tour to chase the Northern Lights, a forest dinner in a rustic wilderness cabin, a sauna experience, and a stay in a deluxe ice suite on the final night.
Thousands of instant-win prizes are also up for grabs, including dining-out vouchers and a range of exclusive Coca-Cola Christmas merchandise – from festive red scarves with snowflakes to white-and-red socks featuring the brand’s glass bottles, and silver, red and black Coca-Cola baubles.
The campaign is part of Coca-Cola’s wider seasonal marketing activity.
Retailers can download Coca-Cola Christmas point-of-sale materials via MyCCEP.com to help drive visibility and excitement in store.
