Cop a load of Haribo’s new ad

Policemen eating Haribo Starmix

Haribo is back on TV screens with the latest instalment of its ‘Kids’ Voices’ campaign.

The new 20-second advert features two police officers trying to nab speeding motorists on a particularly quiet stretch of road. A bag of Starmix relieves their boredom, inspiring one to concoct a cops and robbers story using the Haribo sweets.

On air until October, Haribo Police also appears on video-on-demand.

As usual for the campaign, the adult characters are voice by children.

Jon Hughes, Managing Director of Haribo UK, commented: “There is a great deal of love for our TV adverts and this latest instalment captures child-like happiness perfectly. We’re certainly expecting lots of re-enactments of this latest scene, which features our nation’s heroes! The advert is light-hearted, fun and it raises a smile – just like our treats.”