Halewood Artisanal Spirits has sold the JJ brand (formerly JJ Whitley) to Poland’s United Beverages Group for an undisclosed sum.
Halewood remains the brand’s exclusive UK distributor while United Beverages takes on export markets.
The deal covers JJ’s full portfolio spanning multiple vodka SKUs plus a London Dry and a pink gin, and leaves JJ positioned as one of the UK’s leading gin and vodka labels with annual sales in excess of 600,000 nine‑litre cases.
Halewood framed the disposal as part of a broader portfolio refinement strategy, with reinvestment focused on Whitley Neill gin, Dead Man’s Fingers rum and its expanding whisky line‑up.
Stewart Hainsworth, CEO of Halewood Artisanal Spirits, said: “The sale and new distribution agreement for the JJ brand is another exciting step forward for the Halewood company as part of its artisanal brand strategy. United Beverages Group is a long‑standing partner with huge resources to combine with Halewood’s distribution coverage in the UK, ensuring continuity of supply to our existing customer base.”
