Haig Club has unveiled its latest print campaign, ‘Make Your Own Rules’, starring brand partner David Beckham.
Building on the last year’s TV ad of the same name, the print campaign looks to challenge some of the myths surrounding Scotch, and encourages people of legal purchase age to consider whisky in new ways and occasions.
The first ad, ‘Who says whisky is for quiet nights in?’ shows Beckham with a group of people in a small bar enjoying a lively night out. The second reveals the tattooed ex-footballer creating a Haig Club cocktail to challenge the myth that whisky can’t be enjoyed with a mixer. The final ad presents a different approach to how and where whisky would traditionally be enjoyed, and shows a group of friends including Becks with Haig Club Clubman and cola cocktails by a poolside.
The new campaign images also feature a redesigned brand logo, which includes the 1627 creation date of the whisky house.
Ronan Beirne, Global Brand Director for Haig Club, commented: “Our philosophy on Haig Club has always been that our versatile delicious whisky is prefect for making your own rules on how, where & when to enjoy it. This campaign is a continuation of that belief.’’
