Guinness Foreign Extra Stout has introduced a new look for its 330ml bottle format and 24 x 330ml multipack.
The design refresh gives the brand a modern look and feel whilst paying homage to its heritage dating back to 1801. The new bottle is rolling out across the GB off-trade this month.
The launch will be backed with media investment including paid-for social media, out-of-home advertising and pallet displays. Guinness Foreign Extra has also partnered with Caribbean food and lifestyle platform Original Flava to produce a selection of recipes which include the stout as an ingredient.
Neil Shah, Head of Guinness GB, said: “This latest launch marks an exciting time for the Guinness brand as we look to welcome even more drinkers to enjoy the famous stout, and our recent partnership with Original Flava demonstrates how Guinness can also be used in cooking – showcasing versatility, but always amazing flavour.”
The new pack design for Guinness Foreign Extra Stout follows the recent relaunch of Guinness 0.0.
