GlaxoSmithKline (GSK) has unveiled a new £1.2m campaign to drive sales of its sports nutrition brand, MaxiNutrition.
Launching just as the World Cup gets into gear, the activity aims to target rugby fans as well as sports and fitness enthusiasts, and features internationalists Chris Robshaw, Antony Watson and Courtney Lawes smashing an army of terracotta warriors.
The campaign includes a range of TV, digital, video on demand and in-store marketing activity.
Mandy Hennebry, Category Marketing Director for Nutrition at GSK, commented: “With Autumn 2015 marking an important time in the sporting calendar, the new campaign aims to show how retailers can tap into the excitement around key sporting events and inspire consumers to discover their full potential.”
