Panadol has launched a new marketing campaign, ‘More Laughs. Less Pain’.
With over a third of the country claiming to have had more headaches in the past year, the new campaign encourages consumers to laugh more, the idea being laughter can help increase tolerance to pain.
It is supported by widespread marketing and digital activity, including out-of-home experiences and online advertising encouraging consumers to trade-up to Panadol.
To get people laughing, Panadol is sponsoring comedy streaming platform NextUp to deliver three months of free premium content (April 20 to July 20). Available to 32,000 users, it offers over 200 on-demand comedy shows. Additionally, Panadol is supporting the Live Comedy Association and its #SaveLiveComedy initiative, to help the UK stand-up scene thrive beyond Covid-19 and help boost consumers’ moods for the long-term.
Jasmine Walton, Senior Brand Manager for Panadol, said: “We hope that the campaign will not only see laughter levels increase amongst consumers but will also highlight Panadol’s leading role in pain relief.”
