Green & Black’s is looking to take a bite out of the singles market with the launch of two new premium bars, available from this month.
Green & Black’s Truffle (38.5g) contains a dark chocolate truffle encased in a smooth dark chocolate shell, while Green & Black’s Praline (37g) is a milk chocolate praline with chopped, roasted hazelnut pieces, also encased in a smooth dark chocolate shell. The bars are ethically sourced, contain no artificial flavours, preservatives or colours and aim to capture the growing premium singles market (+46.7%).
Both bars RSP at 89p.
The brand will be supported with “significant” investment, including PR, social media and in-store activity.
Katrina Davison, Brand Manager at Mondelez International, said: “We believe that Green & Black’s has the right range to answer the growing trend for premium singles. Appetite for premium is clear, as Velvet Edition achieved more penetration than any other in the market this year.
“Therefore, for retailers the new products offer an unmissable opportunity to drive impulse sales in store, without diminishing mainstream chocolate sales.”
