The Scottish Government is to invest a further £302,000 in the SGF Healthy Living Programme, allowing the venture to continue until April 2014, at least. The extra cash means participating retailers are now able to expand the range of produce covered by the Programme, including bread, cereals and frozen vegetables.
The Programme will also now target expansion of membership in hospital shops and restaurants. Programme members will also be encouraged to engage more with young people, helping them make healthier choices, and promoting healthier ‘meal deal’ choices.
Minister for Public Health Michael Matheson said: “Combating obesity is one of our biggest health challenges and we need retailers to play an active role in helping people to make healthier food choices. It is vital that choosing the healthy option is as easy as possible for people out doing their regular shopping.”
John Drummond, Chief Executive of the Scottish Grocer’s Federation added: “SGF welcomes this announcement which will help retailers invest time, money and their expertise to promote an expanded range of healthier products. As responsible retailers we are committed to being part of the solution to Scotland’s obesity problem.”