Kikkoman cooks up new TV ad

Soy sauce brand Kikkoman has unveiled a new advert that hits screens this autumn.

The company is looking to tighten its grip on the market after a big increase in home cooking during the pandemic shot the brand to the number one spot for both value and volume.

‘Cook it up with Kikkoman’ sees the sauce used in a wide variety of dishes and not just Asian food. The national campaign will target a younger ABC1 audience, running from 18 October for four weeks on TV, as well for six on video-on-demand.

Kikkoman is also sponsoring the Food Network channel for two months over November and December.

Bing-yu Lee, Manager of Kikkoman UK, said: “Our hard-hitting above the line campaign this autumn is about reinforcing Kikkoman as a leader among soy sauce brands.”