Funkin Cocktails is investing £500,000 in a nationwide summer campaign, ‘Girls Just Wanna Have Funkin’.
The campaign puts the brand’s Nitro range front and centre, focusing on key consumption occasions including park picnics, garden parties, nights in and festival weekends.
Running across out-of-home, shopper marketing and social channels, the campaign is expected to deliver 200 million impressions throughout the summer.
Adverts focus on flavour and serve, with messaging such as “It’s your velvety, sweet, calls-for-a-night-in treat” and “It’s your sweet and creamy cancel-your-plans martini”, highlighting the Nitro range’s texture and taste while targeting social occasions.
RTD cocktails are growing +62.7% year-on-year, outperforming the wider category. Funkin Cocktails is worth £26.6m in the off-trade, with the Nitro range accounting for 65% of total brand sales.
