Funkin Cocktails has added three brand-new serves to its canned cocktail portfolio.
The trio comprises Aperitivo Spritz, Lime Margarita and Berry Woo Woo, and lands just in time for the key summer trading period.
Lime Margarita and Berry Woo Woo both benefit from Funkin’s Nitro format, which infuses nitrogen for a bartender-quality velvety texture and smooth head, while the sparkling Aperitivo Spritz offers a natural orange flavour and fresh botanicals.
All three will roll out into wholesale over the coming weeks after initially launching in Sainsbury’s or Morrisons and will be available in 5% ABV 200ml cans (250ml for Aperitivo Spritz) with an RSP of £2.10. A 10% ABV 700ml Lime Margarita Bartender Edition bottle (RSP £9.50) will also launch.
Ben Anderson, Funkin Cocktails Marketing Director, commented: “With lighter evenings already in full swing and Bank Holiday season just around the corner, cold and refreshing cocktails are going to be front of mind for shoppers, so our new additions are a great opportunity to help them expand their repertoire and drive additional sales in this hugely popular and fast-growing category.
“This latest wave of innovation is all part of our mission to build genuine excitement around enjoying bar quality cocktails wherever our consumers are. This is exactly why we only ever add new products to our range that are driven by consumer insights so we know shoppers will be reaching for these summer drinks time and again.”
