Haribo has added fruit juice to its Starmix recipe and thrown an apple-flavoured green bear, a blackcurrant-flavoured purple bear, and an apple-and-lemon-flavoured ring into the mix.
The updated mix is rolling into wholesalers from February in a variety of formats.
Claire James, Trade Marketing Manager for Haribo UK, commented: “Starmix has a huge following and there is a real love for the iconic shapes found in each bag. We’ve had the original recipe in place for some time, and as tastes evolve we know that it is our responsibility to ensure that we continue to deliver the best tasting, quality sweet confectionery to the category.”
