Grocery industry education and training charity IGD has unveiled a new brand and purpose, featuring a new visual identity and narratives that tell the story of the organisation, as it sets out its vision for the future.
The new brand has been used to strengthen the identity and understanding of the organisation’s two halves. Its Trading Company has been rebranded to Commercial Insight, while the Charity will now be known for its Social Impact.
Susan Barratt, CEO of IGD, explained: “We wanted to adapt our identity and approach to reflect the huge changes that are continually happening across our industry and broader society. Our evolution brings together our two communities, Commercial Insight and Social Impact, which together drive change that makes a tangible difference for Society, Business and the Individual. This is the purpose of IGD and will be reflected in everything we do as an organisation, to support everyone within the food and consumer goods industry.
“Our ambition is for our purpose, of driving change to make a tangible difference, to become synonymous with IGD. We aim to tackle the big issues within our industry and society, to deliver true Social Impact.”