With 18 to 35-year-olds firmly in its sights, cider brand Frosty Jack’s has launched a limited-edition strawberry flavour.
Frosty Jack’s Frosé is available in 440ml cans exclusively from Bestway.
Grace Anthony, Brand Manager for Frosty Jack’s at Aston Manor Cider, said: “We are excited to introduce a new strawberry flavour to the Frosty Jack’s brand. We believe the sweet Frosé is an unexpected variation on what is already a well-known and popular cider. We anticipate high levels of demand from young adults willing to ‘crack open the unexpected’ and try something new.
“The flavour of strawberry is synonymous with the summer and sunshine, and we’ve spent time developing a delicious liquid for fans of flavoured cider to enjoy in the summer and beyond. Through the extensive distribution reach of Bestway, the coming months will be an ideal time for independent retailers across the UK to drive sales with this innovative new product.”