Freshlay aims for the gold standard

Freshlay Golden Yolks eggs

Noble Foods, owner of the happy egg co., has introduced Freshlay Golden Yolks, a new brand that promises “a deep golden, naturally delicious yolk”.

Golden Yolks are available now to convenience retailers in outers of eight with an RSP of £1.75 for six eggs and £2.20 for 10 mixed weight eggs respectively.

Freshlay eggs are produced on a small collection of family-run farms, by free range hens fed an enriched, diet containing paprika and marigold, which results in a dark, golden yolk.

“Our consumer research revealed that people view the colour of a yolk as the signal of the egg’s quality,” said Stuart Agnew, Category and Marketing Director at Noble Foods. “We believe we are the first company to achieve the dark golden colour through natural additions to our hens’ diets.

“We have been able to create a premium product without a hefty price tag that is normally associated with a speciality product.”

For stock enquiries, retailers should email Isabelle.Berger@Noblefoods.co.uk.

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