Kraft Heinz is introducing further well-loved characters and brands to its Heinz Duo Pots pasta range, with Disney’s Frozen, Marvel’s Spiderman and Star Wars all appearing on packs.
The Spider-Man Duo Pots is available now, ahead of the 2017 launch of a new movie. Both Frozen and Star Wars products are available from October.
The Heinz Duo Pots pasta range has been created to meet Disney’s nutritional guidelines and contains one of the recommended five a day portions of fruit and vegetables.
According to IGD Retail Analysis, seven in 10 shoppers are looking for products that help save time, are easier to carry, open, use or cook, and this has driven Heinz’s desire to create additional convenience in packaging concepts such as Duo Pots.
Brook Aspden, Brand Manager at Heinz, thinks the new Duo Pots are a must-stock for retailers looking to expand their children’s meal offering: “Spider-Man, Frozen and Star Wars are great additions to our evolving and engaging range of character pasta shapes. All these characters are popular among children and are easily recognisable with great on shelf standout.”