Rice brand Tilda has launched Tilda Taste Travellers (RSP £2, 220g) – a new range of veg-packed, nutritionally balanced, rice-based meals for kids, developed in collaboration with children’s dietitian Lucy Upton.
The range features four internationally inspired recipes – Mexican Rice Bowl, Japanese Katsu Curry Rice, Pesto & Pea Risotto, and Mild Thai Green Curry Rice. Suitable for toddlers and up, each 220g pouch delivers two of a child’s five-a-day, is a source of protein and fibre, and is low in salt.
All variants are available now via Tesco, Ocado and Amazon, with a wider multi-channel rollout to follow.
The launch will be supported by PR, social media and influencer activity, alongside shopper marketing to drive in-store engagement.
