The Food Doctor presses Goodness Bars into service

Goodness Bar

Healthy snacking brand The Food Doctor has bolstered its offering for the Scottish convenience retail sector with the roll out of a four-strong range of Goodness Bars.

Providing nearly half the recommended daily intake of fibre, each Goodness Bar contains fruit, seeds and nuts. The ingredients are simply chopped, lightly heated and then pressed into shape.

Targeted at convenience and independent retailers, the 40g Goodness Bars communicate the health benefits clearly and concisely on the back of the pack and come in SRPs of 20. Stand-out till displays and point of sale material are available. RSP is approximately £1.20 per bar.

Hannah Haas, Head of Marketing at The Food Doctor, said: “The response to our Popped Crisp Thins from the convenience sector has been incredible so we’re delighted to be able to extend the range with the roll out of our Goodness Bars. With wide-ranging health benefits and vibrant taste profiles, these types of bars are the perfect guilt-free, anytime snack. With the health opportunity growing by the day, we believe the range can see strong growth in the years to come in the convenience sector.”

The range available to convenience retailers includes the following, with each bar offering its own nutritional benefits:

  • Apple & Walnut
  • Apricot & Almond
  • Fig & Mango
  • Pineapple & Banana

The Goodness Bar follows The Food Doctor’s first foray into convenience with the May launch of Popped Crisp Thins. The brand is supported by an extensive media campaign, new website, sampling events, advertising and digital activity. Celebrity & TV personality Dr Pixie McKenna will also be working as brand ambassador.

For further product information or to stock, contact hello@thefooddoctor.com.