KP Snacks has announced a £2m advertising campaign for Hula Hoops Flavarings.
Running from 4 March through to April, the campaign includes the first ever TV advert for the brand.
The light-hearted 30-second ad takes inspiration from the growing number of stunts and pranks that are popular on social media. The campaign also includes out-of-home, social media support and shopper marketing activity.
Kevin McNair, KP’s Marketing Director, commented: “With both the Hula Hoops Brand and the sharing segment experiencing double-digit growth, we are confident this new campaign will resonate with snackers and drive sales at every level in the supply chain, from wholesalers to independent retailers.”
Hula Hoops Flavarings is available from all major wholesalers in 8 x 90g cases for sharing bags (RSP £1.50 per pack) in Tangy Cheese, Salt & Vinegar and Spicy flavours, and in cases of 12 x 55g for £1 Tangy Cheese PMPs.