Fentimans lightens up

Fentimans Light range

Botanical drinks maker Fentimans is launching a new light soft drinks range.

A recent Fentimans Market report indicated that two thirds (65%) of British consumers are now proactively trying to lead a healthier lifestyle. The brand has therefore chosen three of its top-selling flavours for a low-calorie reformulation: Rose Lemonade, Gently Sparkling Elderflower and Sparkling Raspberry.

The new range rolls out in September in 250ml bottles – available in both single and 4-pack formats. For further details on stocking and price contact sales@fentimans.com.

The launch will be supported by print advertising, sampling, digital and instore activity.

The new recipe for the Fentimans ‘light’ soft drink range contains no artificial sweeteners. Each drink contains less than 60 calories per bottle, whilst sugar has been reduced to 4.8g per 100ml.

The drinks have been created with the same botanical brewing method Fentimans has used for over 100 years, where milled ginger root and selected botanicals are fermented for seven days.

Fentimans Marketing Director Andrew Jackson commented: “We know that a growing number of our audience are increasingly looking for great tasting ‘light’ drinks with fewer calories. At Fentimans, great flavour is our number one objective, so we have worked long and hard on the new recipes to ensure we can deliver a lighter option of our classic drinks, with absolutely no compromise on flavour.”