Coca-Cola Europacific Partners has launched a limited-time £1.89 price-marked pack promotion across its 2L Fanta range.
Available now while stocks last, the promotion reduces Fanta 2L price-marked packs from £2.15 to £1.89 across Fanta Orange and Fanta Fruit Twist.
Fanta Lemon has also been introduced in a 2L price-marked pack for the first time, at the same price.
The packs feature front-of-pack pricing and “When It’s Gone, It’s Gone” messaging to highlight the offer on shelf.
CCEP said the multimillion-pound investment is designed to help convenience retailers drive rate of sale across the Fanta range ahead of summer sharing occasions.
The company said price-marked packs deliver nearly a 48% higher rate of sale than plain-pack soft drinks across symbol and independent convenience stores each week.
Convenience retailers can access POS materials and downloadable digital assets via MyCCEP.com to support the offer in-store.
