Coca-Cola Europacific Partners has launched a limited-time trial of £1.09 price-marked packs (PMPs) across all 500ml Fanta bottles, with the brand directly investing in the shelf price.
The new PMP bottles – across core Orange, Lemon and Fruit Twist – are available now in-store while stocks last. The aim is to help retailers drive rate of sale across the Fanta range and tap into demand for the number one flavoured carbonate brand in GB retail, which accounts for nearly one in every five flavoured carbonates sold.
CCEP has reduced the PMP from £1.40 to £1.09 for the trial, with the new price highlighted via an on-pack callout to boost shelf visibility. Plain packs are also available.
The brand encouraged retailers to access POS materials and downloadable digital assets via MyCCEP.com to spotlight the offer in-store.
Soft drinks PMPs are worth £1.5bn in the convenience channel.
