Britvic Soft Drinks is launching J2O Garden Rose – a limited edition variant featuring a blend of apple, raspberry and rose flavours. It joins a range which includes flavours such as Apple & Mango, Apple & Raspberry and Orange & Passion Fruit.
Garden Rose will be available in packs of 4 x 275ml (rrp £4.39) from 1st March until August this year. The bottle label features botanical cues, which Britvic hopes will create visual impact on-shelf.
The launch will be supported with social media activity throughout spring and summer, disruptive point-of-sale and out of category visibility in-store. Britvic believes there is an opportunity for retailers to cross-promote with alcohol and products associated with adult socialising occasions.
Jonathan Gatward, GB Marketing Director for Britvic Soft Drinks, strongly encourages retailers to stock the new drink, seeing it as a great opportunity to maximise sales of soft drinks this summer. “We’ve found limited editions can play a key role in attracting new consumers to the brand as well as retaining and re-engaging with existing consumers. The new blend is perfect for consumers looking for a different and refreshing drink.”
