Cantona proves Kronenbourg is strictly not for the birds

Eric Cantona

Ex-footballer and Kronenbourg brand ambassador Eric Cantona has returned for Kronenbourg 1664’s latest campaign ‘Le Scarecrow Suprême’.

The campaign takes the form of a series of short films set in Kronenbourg’s birthplace Alsace, France. On a mission to protect the Strisslespalt hops used to make Kronenbourg 1664, Cantona embodies a life-size scarecrow who stops at nothing to guard the hops from a swarm of pests and distractions. From reprising his football prowess to replicating Amazon’s Alexa, Cantona unleashes a barrage of bird-bothering tactics.

The social campaign will be served on Facebook and YouTube, and will also be available to watch on a bespoke branded Amazon landing page – one of the first brands to have built this in partnership with the retail giant.

Ifeoma Dozie, beer Brand Director at brand owners Heineken, said: “For the last six years, Monsieur Cantona has been bringing to life the eccentricities of the Alsace region, where we grow our wonderful Strisslespalt hops. And this is probably his biggest role to date! As Scarecrow Cantona we will see a series of films in which Cantona delivers his inimitable style to the role.”