Erdinger Weissbier has launched ‘Your Bavarian Taste of Summer,’ a new off-trade promotion that gives shoppers the chance to win one of 10 beer garden packages.
To be in with a chance of winning, shoppers need to scan a QR code on promotional neck collars of 500ml bottles of the wheat beer and enter the unique code found on the collar.
Each of the 10 prize bundles includes a Weber Genesis BBQ and premium grill cover; a Weber Gas BBQ Bible; a table, four chairs and a tablecloth; an Erdinger parasol, four Erdinger pint glasses, two Erdinger steins and two dozen 330ml bottles of Erdinger Weissbier. In addition, 1,000 limited-edition glasses will be distributed through weekly giveaways, each bearing the ‘Your Bavarian Style of Summer’ branding.
The promotion is supported by social media and aligns with the Erdinger global campaign ‘Your Bavarian Taste of Summer,’ fronted by a 20-second advert which is running in the UK on Amazon Prime, YouTube and video on demand across Sky, ITV and Channel 4 until 30 July.
The promotion runs on more than 400,000 bottles of Erdinger Weissbier.
