Accolade Wines has introduced a new spirit and wine fusion under its Echo Falls brand.
Echo Falls White Wine and Rum Fusion has been created in response to an 8.7% year-on-year increase in consumer demand for flavoured rum. The resulting blend of white wine; a rum infusion; and sweet coconut and pineapple flavours has an ABV of 9%.
David White, Marketing Director at Accolade Wines, unsurprisingly suggested clearing some space in the chiller: ‘’We recommend that retailers stock up on these new trend-led products such as Echo Falls White Wine and Coconut Rum Fusion, along with Echo Falls Rosé Wine and Gin Fusion, as they are perfect for encouraging impulse or convenience purchase from consumers who will drink soon after buying.”
Echo Falls White Wine and Rum Fusion has an RSP of £6 for a 75cl bottle and is available now from Batleys.
For further information, retailers should email customerservices@accolade-wines.com.
