Dr. Oetker is going big with its latest launch: Jumbo Choc Chips.
The new product (125g, RSP £1.49) is twice as big as standard chocolate chips and is available in Milk Chocolate or Dark Chocolate variants.
The launch is supported by a social media collaboration with Proper Tasty showcasing Jumbo Choc Chips recipes.
Riccardo Panichi, Head of Marketing for Cake and Dessert at Dr. Oetker UK, said: “One of the key trends we’ve identified in home baking this year is supersized, indulgent food. We’ve launched Jumbo Choc Chips to meet this demand from bakers who want something different.”
Jumbo Choc Chips are available to retailers now.