Diageo has teamed up with delivery app UberEATS to give convenience retailers an opportunity to grow their alcohol sales.
Retailers are invited to work alongside Diageo as supply partners, to fulfil orders of its beverages, as well as mixers and snacks, via the UberEATs app.
Insight into the potential sales opportunity comes from the partnership already established with convenience chain, Portlands 24/7, which saw nine of its Central London stores generate an 8% increase in alcohol sales over eight weeks through the UberEATs and Diageo link-up.
Rachel D’Silva, Diageo GB, commented: “Our partnership with UberEATs aims to expand the growing opportunity of on-demand delivery into the convenience sector by bridging the gap between retailers and consumers. Through this partnership, Diageo has embraced an innovative technology trend, driven by a shift in millennial needs and a rise in tech-enabled delivery channels.
“The initiative also enables our trusted stockists to work alongside us and UberEATs to set up, promote, and arrange a smooth pickup and delivery service, which will help them to maximise alcohol sales as a result”.
UberEATS is currently available from 11am to 11pm, seven days a week and allows customers to use their Uber account to digitally order, pay, track and receive their favourite drink and snacks, arriving within an average of 35 minutes, direct to their door. The app is age gated and all users are asked to provide their age prior to submitting an order. Valid photo ID to verify the recipient’s age is also required upon delivery.
For more information about Diageo’s partnership with UberEATs, or to register your interest please contact rachel.dsilva@diageo.com.
