Soreen powers up for new campaign

Soreen TV ad

Soreen has launched a new national marketing campaign, which aims to drive awareness of the malt loaf brand’s energy and nutritional credentials.

‘Deliciously Squidgy Adventures’ is aimed at a wide variety of ages and features Soreen’s Lunchbox Loaves, Loaf Bars, Buttered Slices and the Original Malt Loaf variants.

The campaign includes YouTube ads, video-on-demand and a variety of out-of-home advertising activity.

“Whether you’re gearing yourself up for a bike ride, swim or simply a walk in the park, we hope that this campaign will showcase that Soreen is the perfect snack for a deliciously squidgy adventure, whatever your age.” said Bethan Brown, Marketing Director at Soreen.