Dairylea has introduced three new products across its Snackers, Lunchables and Dunkers ranges including its first-ever Snackers price-marked pack. All are available now.
Dairylea Snackers with Cadbury Giant Buttons (cases of 10 x 76.8g, RSP £1.65) is available in both plain and price-marked packs. These contain Dairylea cheese slices, crackers and Cadbury Giant Buttons.
Dairylea Dunkers Cheesy Cones is available in 4 x 40g multipacks (cases of 6, RSP £2.71). Each portion contains less than 100 calories.
Combining Dairylea with mini pizza bases and tangy pizza sauce, Dairylea Lunchables Streetfood Pizza is available in cases of 10 x 65g packs with an RSP of £1.65 (plain and PMP).
The new products will be a key focus in Dairylea’s brand communication plan, including out-of-home, digital and social media advertising support.
Rebecca Prout, Senior Brand Manager for Dairylea at Mondelez, commented: “With these three exciting and innovative launches, we are confident Dairylea will continue to be the driver of growth in the processed cheese snacking category. Dairylea Lunchables is the number one brand in the growing Snacking Kits segment, (worth double that of the next largest brand in the segment), and our focus on understanding what consumers want will continue to drive growth for retailers.”