Cheers big ears: Heverlee launches fox and hare design

Heverlee cans

Premium Belgian beer Heverlee has unveiled a range of limited-edition cans and packaging designed by street artist Dzia.

The new 330ml can and 6x330ml pack designs are available now. They feature two of the artist’s signature animal designs – the sly fox and Belgian hare.

The design creates the impression that the fox is chasing the hare around the can and is a replica of wall art Dzia first created in Heverlee’s hometown of Leuven, Belgium.

The launch will be supported by an integrated PR and social media campaign throughout the summer.

Head of Premium Beer Brands at C&C Group, Angus Lawrie, said: “Heverlee has enjoyed significant growth since it was introduced to the UK market in 2013. We have big plans for Heverlee this year, specifically designed to drive footfall into retailers to encourage purchase, and the stunning new limited edition can design from Dzia is just the beginning.”