Crisp ‘n Dry rebrands for golden anniversary

Crisp 'n Dry bottle

Crisp ‘n Dry is celebrating its 50th year by bringing a new look and feel to the design of the cooking oil brand to dial up its long standing British heritage.

The new design remains true to the brand’s traditional red colour palette but brings the product’s 100% rapeseed oil and high in Omega 3 messages to the forefront.

The rebrand is supported by a new TV advert that emphasises the brand’s heritage and inspires viewers to create crowd-pleasing dishes for generations and mealtimes whilst highlighting the versatility of the oil. Playing on the fact the brand is 100% rapeseed oil, the advert encourages viewers to go above and beyond and give 100% to whatever meal they are cooking.

Kim Matthews, Commercial Director for Crisp ‘n Dry commented: “Crisp ‘n Dry has been supporting mealtimes for 50 years now – whether it’s browning and basting or roasting and frying, we want to continue this for the next fifty years and beyond.

“The new branding and TV campaign marks the occasion in a contemporary way, whilst acknowledging its fantastic brand heritage and we’re thrilled to finally see the products on shelves.”