Embassy launches new Signature range

Imperial Tobacco has unveiled a new Embassy Signature range that offers “all the features associated with premium factory made cigarettes (FMC) without the premium price tag”.

The range, launching at the end of November, comprises Gold and Silver variants. Both have an RSP of £9.30 per pack of 20s. Embassy Signature Gold is also available in packs of 100 at an RSP of £46.50.

The Embassy Signature range features a modern blend of Virginia tobaccos wrapped in premium paper. Embassy Signature Silver also benefits from the addition of special Reduced Smoke Smell paper, designed to reduce the linger of smoke smell on clothes or fingers.

Chris Street, Market Manager UK at Imperial Tobacco, said: “Through our new Embassy Signature range, we have created a superior modern tobacco blend using our finest materials to give the best smoking experiences for consumers looking for exceptional quality but at a decent price point.

“The Embassy brand has enjoyed continuous growth over the last 12 months and with the sub economy sector worth almost 60% of the total FMC market, we’re confident the launch of our new Signature range will drive further sales momentum in the months to come.”