Costcutter offers retailers fresh start

Costcutter store

Costcutter Supermarkets Group has launched a major recruitment drive, offering independent retailers a ‘fresh start’ in 2020.

The campaign is focused on demonstrating the growth existing retailers have experienced through embracing key shopper trends around healthy eating and increasing demand for fresh food, vegan and free-from ranges through its ‘Shopper First: Drive Five to Thrive’ growth programme.

It features Costcutter retailers and shopper testimonials, as well as case studies and insights in to the levels of support Costcutter offers its retailers, all of which is housed on a new dedicated website www.freshstart.costcutter.com

The new drive on recruitment will be headed by Jamie Davison, who is bringing his 30 years of experience in CSG retail to the newly-created role of Business Development Director, New Business.

Mike Hollis, Retail Director for Costcutter, said: “Our new recruitment drive is our most comprehensive yet and is aimed at progressive retailers who want to work with us and take advantage of our outstanding offer, combined with the expert support we provide to help retailers meet the needs of their shoppers to grow their sales and profitability.

“The campaign rightly focuses on the strength of the Co-op own brand products, particularly across fresh and healthy eating options, as well as vegan and free-from, and crucially the growth that retailers can experience from tapping into these key trends with us.”