Doritos has turned up the heat on its Tangy Cheese flavour to bring us a new Flamin’ Hot Tangy Cheese variant.
It is available now in 180g (RSP £1.99), 150g (RSP £1.87) and 70g £1 PMP formats.
The launch is supported with an extensive marketing campaign spanning TV, online and in-store activity that starts in March.
The new addition follows the launch of the brand’s Flame Grilled Steak flavour last year.
Pippa Pennington, Doritos Marketing Manager, commented: “Shoppers are constantly looking for snacks that excite them and break away from what they would deem ‘the norm’. Doritos Flamin’ Hot Tangy Cheese flavour does just that.
“It gives them the familiarity of Tangy Cheese, a taste that they know and love, only now it’s hot! Its addition to the Doritos family allows shoppers to find a level of heat that’s perfect for them.”