Mentos Gum has extended its Pure Fresh line with the addition of two new fruity variants to its bottled gum range.
The sugar-free, liquid-centred gum is now available in Tropical and Cherry flavours, in cases of 6 x 50pcs bottles (RSP £2.25).
Tapping into the premium gum market, Mentos Pure Fresh comes in larger 2g sized chews, 30% bigger per piece than its competitors. The brand advised retailers to position stock close to coffee machines and food-to-go to maximise sales.
Sally Fenton, Mentos Product Manager, said: “Tropical and Cherry have already received brilliant feedback from consumers and we’re confident that this is going to be a successful launch.”
For further information call 01753 442100 or visit perfettivanmelle.com.