Mentos Pure Fresh gets fruity

Mentos Pure Fresh Gum

Mentos Gum has extended its Pure Fresh line with the addition of two new fruity variants to its bottled gum range.

The sugar-free, liquid-centred gum is now available in Tropical and Cherry flavours, in cases of 6 x 50pcs bottles (RSP £2.25).

Tapping into the premium gum market, Mentos Pure Fresh comes in larger 2g sized chews, 30% bigger per piece than its competitors. The brand advised retailers to position stock close to coffee machines and food-to-go to maximise sales.

Sally Fenton, Mentos Product Manager, said: “Tropical and Cherry have already received brilliant feedback from consumers and we’re confident that this is going to be a successful launch.”

For further information call 01753 442100 or visit perfettivanmelle.com.