Mentos has spent £1.6m on its new limited-edition Complimentos product and accompanying marketing campaign.
Following on from last year’s Mentos Say Hello campaign, Complimentos will see every roll feature a light-hearted compliment. These include “You are the one I chews” and “You and I are mint to be”. The new look will be available on Fruit, Mint and Rainbow packs for three months from July until September.
The Complimentos packs are supported by a new cinema advert, out-of-home media, experiential pop-ups and sampling activity. POS material is available from Perfetti van Melle.
Sarah Elmer, Mentos Brand Manager, said: “We’re sure the fun compliments we’ve printed on our limited-edition Mentos packs and the corresponding above and below the line campaign will be a real conversation starter. It’s ideal for creating theatre in store, giving retailers an extra reason to interact with their customers.”
For further information call 01753 442100 or visit perfettivanmelle.com.