Shloer has unveiled a new logo and graphics across its recently expanded range, ahead of a £1.4m marketing campaign for the adult soft drink brand.
Brand owner SHS Drinks said the introduction of a bold ‘S’ device in flavour-related colours “brings both vibrancy and individuality to all elements of the range”.
Shloer’s two new product ranges for 2019 – Spritzed and Pressed – were launched to meet growing demand for more soft drink choices to consume in place of alcohol. The new ranges are the first Shloer products not to have grape-juice as their primary base.
The first phase of the marketing campaign focuses on Shloer Spritzed. It includes blogger and influencer activity; a programme of competitions and editorial coverage in consumer magazines; and a partnership with Backyard Cinema’s ‘Summer Nights’ events to drive trial at 72 outdoor film screenings for six weeks from mid-July.
Nick White, Head of Soft Drinks at SHS Drinks, commented: “Shloer is friendly and informal with a sense of fun; our rebrand brings this personality to life on pack and will greatly increase engagement and shelf stand-out. Our products are still the same great quality that consumers know and trust, but our look is now very much Shloer ‘reimagined’.”
Shloer Spritzed has an RSP of £2.49 and is available in trade cases of six 700ml bottles.
Shloer Pressed single 330ml cans (RSP £1) are sold in trade cases of 12; 4 x 330ml multipacks (RSP £3.50) are available in cases of six.