Coca-Cola Europacific Partners (CCEP) has unveiled a new 500ml Coca-Cola ‘Supercan’ format in GB.
As the Official Soft Drinks Partner of the Premier League, CCEP is launching the new 500ml Supercan with a nationwide Superfan on-pack promotion that runs until 4 May.
The 500ml can will continue as part of Coca-Cola’s core range after the promotion ends.
Available across Coca-Cola Original Taste, Coca-Cola Zero Sugar and Diet Coke at an RSP of £1.95, the 500ml Supercan taps into one of the fastest-growing single-serve formats in sparkling soft drinks. The format is designed for chilled availability and impulse missions – adding standout to the fixture while complementing existing 500ml PET offerings.
Every promotional 500ml Supercan features a QR code inviting shoppers to access a series of football-themed challenges hosted on a dedicated Coca-Cola microsite.
New challenges will drop monthly, covering everything from stadium and kit knowledge to iconic moments and Premier League history. Prizes will be available throughout the campaign, including hospitality tickets to the final match of the season, VIP stadium tours, watching a game with a club legend, playing on the pitch and meeting a current player.
The campaign is backed by a £2.5m investment in 2026 spanning social, influencer partnerships, PR and shopper activation.
Free POS materials are available via MyCCEP.com to help retailers create theatre in-store, drive standout and bring both the new pack size and Superfan promotion to life.
Additional limited-edition activity is planned for later this year, helping to keep the Supercan front of mind throughout the season.
